Announcement Date: March 8, 2017

Born on October 1, 1927 and hailing from the tiny Vayalamur village in Vandavasi, our founder D. S. Aiyyelu with his humble beginnings went on to set up a costume shop for film stars in Chennai, Tamil Nadu. He was renowned to be the personal costumier of yesteryear actress Vyjayanthimala. After years of unparalleled contributions with his costumes for actors and actress, he passed away on October 22, 2017.