About Us

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March 8, 2017

Born on October 1, 1927 and hailing from the tiny Vayalamur village in Vandavasi, our founder D. S. Aiyyelu with his humble beginnings went on to set up a costume shop for film stars in Chennai, Tamil Nadu. He was renowned to be the personal costumier of yesteryear actress Vyjayanthimala. After years of unparalleled contributions with his costumes for actors and actress, he passed away on October 22, 2017.

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March 10, 2017

In 1946 retrenchment forced them out of the studio and then he found an employment in Ambedkar’s own costume shop. Between 1950 and 1969 he became a personal costumer of Actor Vyjayantimala and accompanied her wherever her performances takes place. Once Vyjayantimala settled down at Madras, he set up his own shop in Kavignar Bharathidasan road for nearly 40 years then he shifted his shop to Nandanam.

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March 11, 2017

Mr. Sivakumar son of D.S.Aiyyelu, who joined with him in 1996 to take the shop to global market. He designs costumes on computer based on customer’s requirement. Customers has given positive feedbacks about his work in many articles. The place has been visited by eminent dancers seeking D.S.Aiyyelu’s services. Customers have absolute faith in D.S.Aiyyelu’s designs and patterns and are extremely happy to share their experience. Now his son has taken all the responsibilities from his father to take the business globally.

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2008

October 3, 2017

After joining D. S. Aiyyelu in 2008, a shift in the reins of the organization took place in the year 2017 when Mr. Harikrishnan stepped in as the Head of the Singapore branch. He is the son of D. S. Aiyyelu and brother to Mr. Sivakumar.

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